ADORE PLUS Semi-Permanent Hair Color in 344 Plum Brown offers a rich, vibrant shade that enhances your hair with a natural-looking plum undertone. This 3.4 oz formula provides gentle, ammonia-free color that gradually fades without harsh lines, making it ideal for refreshing your look or experimenting with new tones. Perfect for adding depth and shine while maintaining hair health, it suits all hair types and is easy to apply for professional-quality results at home.