ADORE Semi Permanent Hair Color in Wild Cherry 69 delivers vibrant, long-lasting color with a luxurious formula designed for professional results at home. This 4oz bottle provides rich, dimensional coverage that gradually fades over 24 shampoos, allowing you to refresh your look without commitment. The semi-permanent formula conditions while coloring, leaving hair soft and glossy. Wild Cherry 69 creates a stunning jewel-toned burgundy perfect for adding depth and dimension to dark hair. Ideal for touch-ups between salon visits or experimenting with bold new shades.